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NPD finds consumers are kicking off buying before Thanksgiving.
October 29, 2015
By: Melissa Meisel
More consumers will begin their shopping earlier, a higher percentage of shopping will take place online, and more growth will be seen among the top categories purchased compared to last year, according to the latest data from NPD. Half of all holiday shoppers plan to start their shopping before Thanksgiving weekend, a 6 percent increase over 2014, according to NPD’s 2015 Holiday Purchase Intentions Survey. Regardless of when they begin, most shoppers plan to continue their holiday shopping int...
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